Gerações, audiências e representações mediáticas

Abstract

The objective of this work is to discuss the relationship between media, generation and audience and, more specifically, to understand how these connections can be important in the construction of the gerational identity (AROLDI, 2011); how people, who was born in an specific moment use the media as a way to construct their collective identity; how the cultural and economic differences between people from a same cohort can influence in the concept of generational belonging (AROLDI, 2011). In the sequence of the observations, we concluded that it is impossible to dined that our reality is inseparable of the media.